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Formation Finder.com developed an on line software program. Professionals in the oil and gas field were stuck in the pre-computer age prior to Formation Finder.com developing an digital, searchable table of formations. The web site's user base is rapidly growing, and its developers are continuing to develop new features.
I have worked with Formation Finder.com to create elements of their software, establish branding, and design pieces for both on line and print use.
Inspiration for this logo came from the on line software Formation Finder.com developed. The "i" is styled after the pin that "drops" on to the map to mark the search term entered by the user.
I was first hired to develop digital charts, which are the key feature of this on line tool. I developed charts for British Columbia, Alberta, Saskatchewan and Manitoba.
Please visit www.formationfinder.com to view my work in action
This banner ad was created to display on the BOE report. The purpose of the ad is to create awareness of the site. The BOE report contains news on oil and gas. Those accessing such information are potential users for Formation Finder.com
Formation Finder.com procured sponsors to fund the first stages of program development. In exchange for sponsoring the company, sponsors were given an advertising spot on the site. I developed this email, which was sent to potential sponsors.
The email was designed to be scrolled through on a computer or phone screen. To view a larger version of this email, please click here.
Formation Finder.com attended a trade show put on by the Canadian Association of Petroleum Land Administration. I created this brochure for the trade show. Due to budget constraints, I designed the brochure to be printed on yellow paper. One of the company directors owned a xerox printer and a folder capable of z-folds. Utilizing this equipment allowed for a low-cost print job.
These cards were cut to a smaller, non-standard size. The established "pin" icon was used on the contact information, with the name and title of the employee being the "label" for the pin. The cards were cut to a smaller, non-standard size to make them stand out from the crowd.
The icon on these shirts was originally designed for display next to the url on the Formation Finder.com website. This icon was later stitched on to yellow shirts. These uniform shirts were worn by employees manning the Formation Finder.com booth at trade shows.